The Risks and Prospective of iPad Case Study Example | Topics and Well Written Essays - 750 words

The Risks and Prospective of iPad - Case Study Example Before developing the product, the firm needs to evaluate customer’s desire and behaviour. Furthermore, they must determine if the consumers would be able to purchase the product as well as the market opportunity. The first month after the release of iPad, one million devices were sold and 15 million in the first nine months, thus making it one of the most successful products. It is essential for the company to determine the reality of the product upon establishing an achievable market. Before development process begins, innovator should define a concept, possibility of developing the proposed product and define market demands. At Apple, the development teams through various sessions meet to discuss technical specifications, social and environmental acceptability of the proposed product. This team is charged with the responsibility of determining the viability of the product and cost of development. Ipad allows numerous update of software and hardware, this aspect makes it suitable and solves unforeseen technical, manufacturing and system problems. In addition, iPad is designed to meet customer expectations and maintain its potential appeal. Upon determining the viability of the market and product, it is important to assess the ability of the company to hold and gain sufficient share of the market. Consumers will choose a product based on value and cost benefits. The development team must evaluate the competitive edge of a product in the market. Ipad offers tangible advantage such as cost and quality. Moreover, the product must be able to sustain the competitive advantage. After the introduction of iPad, other competitors such as Samsung developed a similar product. However, iPad the best selling tablet in the world. To sustain competition the team must determine whether the company’s resource, management and market insight are better than fellow competitors are.     

Ibuprofen Essay Example | Topics and Well Written Essays - 1500 words

Ibuprofen - Essay Example However, other websites say that it is 2-(4-isobutylphenyl)propanoic acid, where methylpropyl is replaced with isobutyl (Broyles, 2009). First of all, Ibuprofen is a propanoic acid, which is a carboxylic acid, characterized by a –COOH tail, and is an organic hydrocarbon molecule with three carbons, which is a property of the basic propane structure. Its being a propanoic acid gives Ibuprofen its pharmacologic properties – analgesic, antipyretic and antiinflammatory – because it is its carboxylic end that reacts with the enzymes that help produce pain hormones. Moreover, Ibuprofen is a chiral or aromatic compound because of its benzene ring or phenyl group, which is attached to the second carbon. Furthermore, there is an isobutyl group, which is made up of four carbons, attached to the second carbon of the phenyl group. Ibuprofen has two optical isomers, the R- and the S+ forms, and where the S+ form has distinct pharmacologic properties and has a significant role in inhibiting the synthesis of prostaglandins. The R- form, on the other hand, has no anti-inflammatory effect. Nevertheless, an enzyme in the human body naturally converts R- isomers of Ibuprofen into the useful S+ forms, thus increasing the total active forms of Ibuprofen in the body (â€Å"The Structure of Ibuprofen,† 2012). According to information from the University of Oxford Department of Chemistry, Ibuprofen is â€Å"only slightly soluble in water but readily soluble in organic solvents such as ethanol† (â€Å"Ibuprofen,† University of Oxford, 2012). Other sources, however, say that Ibuprofen is insoluble in cold water (â€Å"Material Safety,† 2012). The insolubility of Ibuprofen is due to the presence of the non-polar covalent bonds present in the hydrocarbon chains, which are not soluble in polar compounds like water. In fact, this particular physical property of Ibuprofen accounts for some of its less significant pharmacologic effects. Other physical properties